Patricia is one of the UK’s most successful social talent, she has one the fastest growing fashion and beauty YouTube channels in Europe, her conversational manner and enviable fashion style make her a favourite of many fashionista millennials.
With a professional background in financial consulting, she is now a multi-award-winning, globally recognised content creator with a following of over 4 million spanning the globe. An ambassador for brands including L’Oréal and Diet Coke, and was the cover girl for Glamour magazine’s first biannual issue. She launched her own Lipstick with MAC Cosmetics which was launched globally and to resounding success.
She was selected for YouTube’s ‘MadeForYou’ campaign, giving her visibility across traditional media, billboards and YouTube ads.
In addition to working with top brands, last year Patricia released worldwide her first (bestselling) book through Harper Collins “Heart & Hustle”. She’s recently collaborated with Amazon to create her own clothing range “The Drop”. More recently she joined forces with Revolution Beauty, launching a six piece capsule collection with the makeup brand, including eye shadow and contour palettes “RICH IN COLOUR, RICH IN LIFE”.
She’s a South London girl born and raised, now raising a young family of her own, she is seen as an inspiration to all of those who have followed her journey over the past ten years.