The BRIT Awards 2020 has unveiled its full digital campaign. The official BRITs channel will present the international YouTube live stream from 8PM GMT, hosted by YouTubers Patricia Bright and Munya Chawawa.
The BRIT Awards 2020 digital campaign is led by BPI director of digital Giuseppe De Cristofano, chairman of the BRITs digital committee Tony Barnes, Zosia Morris and Tom Young, executive producers for content agency Somethin’ Else.
De Cristofano said: “With such a strong accent on the live element this year to celebrate the 40th edition of The BRITs, and with so many incredible young artists curating their own performances on the night, we can look forward to working with more spectacular shareable content than ever before to fuel our digital campaign.
“And with a strong strategic vision from Tony Barnes our BRITs Digital chair we have been able to secure a calibre of partners that will extend our global reach and engagement. The BRITs has a tremendous opportunity to excite even more fans around the world as it showcases the very best of diverse British music.”
Barnes said: “We are constantly striving to evolve the digital ecosystem around the BRITs to ensure we reach and captivate as many people as we possibly can around the world. This is the biggest event in British Music and a celebration of popular youth culture and we want to surface the magic of the show in to as many audiences and feeds as possible.”
Zosia Morris, executive producer at Somethin’ Else added: “It’s been a brilliant process collaborating with Giuseppe and Tony on this year’s campaign and we’re incredibly proud of the end results. The challenge set was to increase the social reach of The BRITs and continue to grow its global fanbase. The presenter line-up and activations across all platforms do exactly that and the partnership with TikTok is going to offer a whole new dimension to the show.”