OREO, the world’s favourite cookie, is launching a UK campaign featuring The Mummy Diaries star Samantha Faiers.
‘OREO Twin to Win’ is the first UK iteration of the recently launched pan-European campaign, ‘OREO Twist Your Style’ which aims to drive sales as well as buzz and engagement in 11 European markets. The UK push seeks to engage with a key audience of millennial parents.
The campaign plays on the social media phenomenon of ‘twinning’ – wearing matching outfits – and stars influencer Samantha Faiers of The Mummy Diaries fame twinning with her niece, Nelly in pieces from the exclusive fashion collection launched by OREO.
Consumers can win items from the collection, along with the grand prize of a €1,000 shopping spree, by picking up a special OREO pack and entering the competition at www.oreostyle.com.
Bryony Tate, Junior Brand Manager Oreo UK, said: “Following the launch of our first ever fashion collection last month, we’re excited to be sparking more playful connections with the UK iteration of the campaign starring Sam Faiers and her niece, Nelly.
“With her love of fashion, Sam really resonates as an influencer our audience of millennial parents loves to follow.”
Vira Ponomarenko, Marketing Manager, Oreo, Europe at Mondelēz, said:“Developing this collection enables us to spark playful connections with our audience. The work plays on the fact that Oreo is more than just a cookie – it’s an icon in its own right. We’re giving Oreo fans the opportunity to win an exclusive piece of the brand they love.”